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Date：Jun 06,2023 Just past the "Double 11", premade dishes show bright. Tmall data show that during this year's "Double 11" period, pre-made dishes, including semi-finished dishes and instant dishes, were popular in sales, which became 28 "additional purchase lists" and 30 "hot lists", and the turnover increased by about 2 times year-on-year. In fact, as early as last year's "Double 11", prepared dishes have been strongly listed on the Tmall top ten trend items. From the transaction data released by Jingdong, the retail turnover of Jingdong prepared dishes during the Double 11 period this year increased by about 260%, and in the first 10 months of this year, the turnover of prepared dishes increased by about 170%.
Description: Prepared dishes are classified as "ready to cook,ready to heat, ready to eat" in the United States and "ready to eat" in Japan. But in China, the classification and scene become: 3R+ is matched
Under the tuyere of "everything can be prepared" fueled by the explosion of the industry and capital, various places are furiously grabbing the "highland" of various branches. The magic of the prepared vegetable industry is that although the prepared vegetable industry is dependent on the consumer market, its industrial chain is sinking, and it is the starting point of the joint development of the first, second and third industries, one end of the field, one end of the table, bringing vitality to the entire regional market!
The most fragrant is that in recent years, the state's guidance and attention to the development of various industries such as industrial base construction, agricultural brand cultivation, and cold chain industry development have provided a solid foundation for the development of the prepared vegetable industry! By building a cooperation platform for the prefabricated vegetable industry chain, we will promote the integration of prefabricated vegetables with rural farmers, improve agricultural efficiency, increase farmers' income, promote entrepreneurship and employment, upgrade consumption, and revitalize rural industries.
On November 5, the establishment ceremony of the Prepared Dishes Working Committee of the China Consumer Protection Foundation (hereinafter referred to as the Prepared Dishes Committee) was held in Beijing. It is reported that the prepared dish industry Committee will organize prepared dish industry experts and leading enterprises to jointly promote the "construction of prepared dish industry standards", build a big data platform for the prepared dish industry chain, improve the product traceability system, and promote consumer safety insurance, so that consumers can "buy with confidence and use with peace of mind". The 7th China International Food and Ingredients Expo and the 1st China International Prepared Food Industry Expo will be held in Dongguan, Guangdong Province to discuss the "future" of prepared food. During the exhibition, the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs and the Agricultural Industry Branch of the China Council for the Promotion of International Trade hosted a "2022 China Prepared Vegetables Nutrition and Health Seminar" for prepared dishes related producing areas, institutions and enterprises, focusing on the theme of "nutrition and health". Discuss and exchange the standards, safety and hygiene, nutrition and health, processing technology and other contents of the prepared dish industry, guide the new development direction of the prepared dish, and promote the healthy development of the prepared dish industry.
Hot track, mixed, inevitably appear food quality, false publicity and other issues, and these chaos will undoubtedly disrupt the healthy development of the market. To this end, the specification documents for the prepared dish industry in various provinces have been introduced successively to protect the rights and interests of consumers on the "tip of the tongue". On March 25, the official website of the Guangdong Provincial Government released Ten Measures to Accelerate the High-quality Development of Guangdong Prefabricated Dish Industry, aiming at building a joint research and development platform for prefabricated dishes, building a quality and safety supervision system for prefabricated dishes, and expanding the prefabricated dish industry cluster to create a development plateau for the prefabricated dish industry and promote the high-quality development of Guangdong prefabricated dish industry; In May, Foshan Shunde issued the Implementation Plan of the "Six One" Project to Accelerate the high-quality Development of the Prepared vegetable Industry in Shunde District "; In July, Zhanjiang City issued the Notice of Twelve Measures to Promote the High-quality Development of Zhanjiang City's prefabricated vegetable Industry, covering production, scientific research, talent, trade, brand and other aspects, aiming to vigorously develop the city's prefabricated vegetable industry; On October 18, Guangdong Food Society issued an announcement, according to the provisions of the "Guangdong Food Society group standard Management Measures", issued the "terms and classification methods of prepared dishes" and "General requirements for the quality and safety of prepared dishes" two standards, which have been implemented since the date of release. The formulation and implementation of the two group standards will help lay the foundation for the group standards related to prepared dishes and further improve the quality and safety system of the prepared dishes industry.
On April 7, Shandong Province, the Weifang Municipal Party Committee and the Municipal Government office issued the Three-year Action Plan for the High-quality Development of Weifang Prefabricated Vegetable Industry (2022-2024), which clarified the goal of creating "the first city of China's prefabricated vegetable industry". It is expected that by 2024, the number of prefabricated vegetable market players in the city will reach about 3,000. The scale of the whole industrial chain of prepared vegetables exceeded 300 billion yuan; On April 22, the Weifang Municipal Party Committee Office and the Municipal Government office issued the "Nine Policies and Measures to Support the high-quality development of the Prepared vegetable Industry in Weifang City", and accelerated the high-quality development of the prepared vegetable industry through a series of financial incentive policies. 3 Fujian Province On April 17, the Fujian Provincial Department of Commerce issued the "Fujian Provincial Foreign Trade and Foreign Investment (Stable Price and Guaranteed Supply) Coordination Machinery Office on the issuance of Fujian Province to promote the business sector consumption quality and expansion of several measures Notice", mentioned in the future to support the development of prefabricated vegetable industry supply and demand matching meetings, professional exhibitions and other activities to promote the development of prefabricated vegetable industry. 4 Guangxi Province On May 31, Nanning City Market Supervision Bureau issued the first batch of local standards in Nanning City, including "Terms of Prepared dishes", "Classification of prepared dishes" and "Operation specifications for cold chain distribution of prepared dishes", to promote the standardized development of Nanning's prepared dishes industry. 5 Jiangsu Province On April 27, the "Prepared dishes Quality Evaluation Code" group standard led by the Jiangsu Provincial Food Service Standardization Technical Committee and the Jiangsu Provincial Food and Beverage Association was released, which made clear requirements for the raw materials, processing, packaging, labeling, storage and distribution, reduction degree and food safety indicators of prepared dishes. 6 Yunnan Province In October, five departments, including the Rural Work Leading Group Office of Yunnan Provincial Committee of the CPC, Yunnan Provincial Department of Agriculture and Rural Affairs, and Yunnan Provincial Department of Industry and Information Technology, issued the "Yunnan Province Prepared Vegetable Industry Development Implementation Opinions". Around the construction of innovation platform, construction of demonstration park, cultivation of leading enterprises, strengthen standardized management, strengthen brand marketing, construction of high-quality raw material base, improve the level of cold chain logistics, strengthen professional personnel training, etc., put forward a number of measures.
Of the more than 30 regions that have issued policies on the prepared dishes industry, 13 are in Guangdong province; Among the 67 standards related to prepared dishes, Guangdong Province accounted for 31, including five local standards. In terms of the importance and standards of prepared dishes alone, Guangdong Province is the first in the country. Public data show that by the end of April 2022, the number of prefabricated dish enterprises in Guangdong increased from 5,369 in 2020 to nearly 7,000, and in the "2021 China Prefabricated Dish Industry Index Province Ranking", Guangdong prefabricated dish industry Index ranked first. After solving consumers' "effortless delicacy" convenience needs, the quality of prefabricated dishes has become a matter of concern to the public. Only truly from the perspective of consumers, while ensuring the taste of prepared dishes, pay attention to green health and real materials, so that prepared dishes "eat happily, eat at ease", in order to truly retain the market and retain the hearts of consumers.
Of the more than 30 regions that have issued policies on the prepared dishes industry, 13 are in Guangdong province; Among the 67 standards related to prepared dishes, Guangdong Province accounted for 31, including five local standards. In terms of the importance and standards of prepared dishes alone, Guangdong Province is the first in the country. Public data show that by the end of April 2022, the number of prefabricated dish enterprises in Guangdong increased from 5,369 in 2020 to nearly 7,000, and in the "2021 China Prefabricated Dish Industry Index Province Ranking", Guangdong prefabricated dish industry Index ranked first. After solving consumers' "effortless delicacy" convenience needs, the quality of prefabricated dishes has become a matter of concern to the public. Only truly from the perspective of consumers, while ensuring the taste of prepared dishes, pay attention to green health and real materials, so that prepared dishes "eat happily, eat at ease", in order to truly retain the market and retain the hearts of consumers.
